Compassion Across Borders: Maybank drives Group-Wide Qurban programme, uplifting over 29,000 communities in ASEAN

KUALA LUMPUR, June 12 (Bernama) -- Maybank Group via its Islamic Banking arm initiated its FY2026 Qurban programmes and activities through Maybank Group Islamic Banking’s (MGIB) ‘Salam Qurban Perdana’, benefitting 29,760 individuals from underprivileged families across Malaysia, Indonesia, Singapore and the Philippines.

The large-scale regional initiative reflects the Group’s continued commitment towards advancing inclusive and sustainable social impact, in line with its ROAR30 strategy and purpose of Humanising Financial Services.

The Salam Qurban Perdana was implemented across 69 mosques and distribution locations regionally with a cumulative spend of over RM1.3 million, delivering measurable social impact in conjunction with the Hari Raya Aidiladha celebration. This initiative saw MGIB mobilising charitable and zakat funds across ASEAN to facilitate qurban distributions to vulnerable communities.

With the aim of strengthening community resilience and fostering meaningful engagement beyond banking, the initiative was funded through contributions from Maybank Islamic Ikhwan Card Charity Fund, Maybank Indonesia’s Unit Pengelola Dana Kebajikan Fund and Maybank Singapore Zakat Fund.

Group CEO, Islamic Banking and CEO of Maybank Islamic Berhad, Mohamad Yasin Abdullah said “Salam Qurban Perdana is a reflection of Islamic values in action, anchored on generosity, unity and the collective responsibility to uplift underserved communities. Through this meaningful initiative which is a part of MGIB’s Salam Festival, we aspire to unite communities across borders and backgrounds, while strengthening the role of Islamic finance as a catalyst for sustainable and inclusive social development.”

In Malaysia, the initiative reached 20,400 beneficiaries through strategic collaborations with 33 mosques nationwide. It was implemented across multiple states, enabling qurban meat distribution to underprivileged families, single mothers, senior citizens and vulnerable communities in both urban and rural areas.

In Indonesia, the initiative benefited 4,810 recipients through 20 Syariah branches across 20 cities. The qurban distributions were carried out in collaboration with 25 institutions and local partners to ensure efficient delivery to targeted beneficiaries, including low-income households and vulnerable groups.

In Singapore, the initiative made a meaningful impact on the community with approximately 3,500 kg of fresh Qurban meat distributed to 2,500 beneficiaries. Beyond the distribution of fresh meat, the spirit of giving was further extended through the preparation and serving of 250 kg of cooked Qurban meals to approximately 2,000 beneficiaries.

Meanwhile, in the Philippines, around 50 beneficiaries received qurban meat contributions through targeted community distribution efforts. The ceremonial turnover of two live cows was held at Al-Irshad Mosque, Taguig City bringing together representatives from 11 beneficiary mosques outside Maharlika Village.

The Salam Qurban Perdana initiative forms part of the broader MGIB Salam Festival programme comprising of Salam Iftar Perdana, Salam Syawal Open House and Salam Qurban Perdana, which collectively aim to unite communities through peace, faith and compassion across ASEAN.

SOURCE: Malayan Banking Berhad (MAYBANK)

FOR MORE INFORMATION, PLEASE CONTACT:
Maybank Group Corporate Affairs
Name: Izlyn Ramli
Tel: +60 19 200 0248
Email: corporateaffairs@maybank.com 

--BERNAMA