​i-MULA 50 Starter Pack Insurance Programme Concludes Successfully – Strengthening Financial Resilience with approximately 90,000 Malaysians Protected and RM2.14 million in Claims Paid

KUALA LUMPUR, March 17 (Bernama) -- The Life Insurance Association of Malaysia (LIAM) today announced the successful conclusion of the i-MULA 50 Starter Pack Insurance Fund with approximately 90,000 Malaysians signed up for coverage, reflecting a strong public response and increasing awareness of the importance of financial protection.

The programme has delivered meaningful benefits to participants, recording 2,471 claims amounting to over RM2.14 million to date, providing timely financial assistance to policyholders and their families during times of need. The programme, which ended on 31 December 2025 marks a meaningful milestone in the industry’s collective efforts to strengthen financial resilience and expand insurance protection for Malaysians, particularly among the underserved segments of the community.

Launched in 2024 in conjunction with LIAM’s 50th anniversary, the i-MULA 50 Starter Pack was introduced to make life insurance protection more affordable, accessible and easy to understand - particularly for first-time policyholders and individuals from lower-income segments. The programme offered a subsidy of RM50 for each eligible policy purchased. With premiums starting from just RM75, a policyholder only needs to pay RM25 to be eligible for the subsidy and secure a protection plan under i-MULA 50. This initiative empowers the younger generation to take their first step toward securing their future and appreciating the true value of insurance protection.

The programme also saw approximately RM4.5 million of the allocated RM5 million fund utilised, demonstrating both effective outreach and prudent fund management in ensuring that assistance reached the intended beneficiaries.

According to LIAM Chief Executive Officer, Mark O’Dell, “The i-MULA 50 Starter Pack demonstrates what the industry can achieve when we come together with a shared purpose — to widen protection coverage and support nation-building efforts. The encouraging take-up rate and claims experience reflect the real needs on the ground and the value of affordable protection.”

While the i-MULA 50 Starter Pack concluded on 31 December 2025, LIAM and its member companies remain committed to narrowing Malaysia’s protection gap and developing sustainable protection solutions that meet the evolving needs of Malaysians.

The industry will continue to collaborate closely with stakeholders to strengthen financial literacy, promote risk awareness, and enhance long-term financial resilience among Malaysians.

About LIAM 

Formed in 1974, the Life Insurance Association of Malaysia (LIAM) is a trade association registered under the Societies Act 1966. LIAM has a total of 16 members, of which 14 are life insurance companies and 2 life reinsurance companies. LIAM’s objectives are to promote a progressive life insurance industry; to enhance public understanding and appreciation for life insurance; to upgrade the image and professionalism of the life insurance industry and to support the regulatory authorities in developing a strong industry. 

SOURCE: Life Insurance Association of Malaysia

FOR MORE INFORMATION, PLEASE CONTACT: 
Name: Puan Norizan Hassan
Head of Corporate Communications
Tel:  603-2691 6168 / 6628 / 8068

Email: liaminfo@liam.org.my
Website: www.liam.org.my
Facebook: LIAM – Life Insurance Association of Malaysia
Instagram: @liamalaysia

--BERNAMA